Sarina
Alexander
DESIGN
Featured Work
Direct Mail
Effective direct mail that feels fresh and innovative.
Campaign Design
Direct Mail
Print Design
Vendor Management
Giving Day
A 24-hour online fundraising campaign that brings together the Cornell community. Developed marketing content and branded merch that created engagement.
Print Design
Campaign Design
Brand Systems
Email Marketing
Direct Mail
Dead & Company concert
Dead & Company came back to Barton Hall, opening up an opportunity to create free branded merch for concertgoers.
Creative Strategy
Campaign Design
Vendor Management
Print Design
Brand Systems
Experiential design
Leading event design from directional signage and lighting, to digital conference assets and large-format installations.
Environmental Design
Campaign Design
Creative Strategy
Brand Systems
Cornell Matters campaign
The higher education climate is ever-changing. As Cornell University faces these challenges, it relies on the support of those who believe in its mission.
Environmental Design
Print Design
Brand Systems
Campaign Design
What Sarina brings
to Every Project
Sarina believes great design is both strategic and intentional—connecting ideas, people, and purpose to create thoughtful visual solutions.
Pushing Brands Forward
Taking established brands and pushing their visual language further—finding fresh ways to evolve without losing what makes them recognizable.
Identity Development
Building flexible design foundations that grow with a brand.
Purpose-Driven Campaigns
Designing campaigns that connect people to something bigger—turning your strategy into meaningful visual experiences.
Elevated Execution
Refining typography, layout, and color to create polished, professional design.